L’Oreal, Mondelez, and Nestle are using artificial intelligence to speed up product development, according to recent reports. These major consumer goods companies are turning to AI to test ingredients, screen formulations, and shorten the time it takes to bring new products to market.
How L’Oreal uses AI for faster product formulation
L’Oreal has been using AI in its laboratories for the past four years. According to Reuters, Fabrice Megarbane, president of L’Oreal’s consumer products division, said the technology helps the company predict how molecules will affect skin and hair before they are used in new formulations. This means scientists can test variables digitally before moving to lab testing.
The company has described this work as part of its use of predictive science in beauty product development. L’Oreal has separately said its predictive formulation work can simulate ingredient performance, allowing scientists to test variables digitally before lab testing. One recent example involved molecules previously used in skincare products.
Mondelez and Nestle also adopting AI for product innovation
Mondelez, the company behind brands like Oreo and Cadbury, is also using AI to speed product development. According to artificialintelligence-news.com, L’Oreal and Mondelez are using AI to test ingredients, screen formulations, and shorten product development timelines.
Nestle is similarly leveraging AI to accelerate product innovation. According to Outset.ai, Nestle uses AI to accelerate product innovation, with the company known for its focus on product development. Consumer goods companies including Nestlé, Haleon, and Mondelez International are using AI to speed ingredient testing, according to a report cited by Binance.
What this means for product development
The use of AI in product development is transforming how companies create new products. Instead of relying solely on traditional lab testing, companies can now use AI to simulate how ingredients will perform, predict outcomes, and identify new uses for existing ingredients. This speeds up the entire process from idea to shelf.
According to Devdiscourse, AI-driven innovation is transforming product development in beauty and snacks. The technology allows companies to test more formulations in less time, potentially leading to more innovative products reaching consumers faster.
Our Take: AI is reshaping how consumer goods are made
In our view, the adoption of AI by major companies like L’Oreal, Mondelez, and Nestle marks a significant shift in how consumer goods are developed. The ability to test ingredients digitally before lab work is a clear efficiency gain. It reduces the time and cost of bringing new products to market, which benefits both companies and consumers.
To put it plainly, this is not just about speed. It is about smarter product development. AI allows companies to explore more possibilities, find new uses for existing ingredients, and make better decisions earlier in the process. For consumers, this could mean more innovative products hitting shelves faster. For the industry, it sets a new standard for how product development should work.
