Composer Amaal Mallik has accused rival groups in the film industry of running a “paid PR” campaign against the soundtrack of the upcoming film Awarapan 2. The allegation came a day after the release of the title track, Yeh Awarapan.
Amaal Mallik Alleges Paid PR Campaign Against Awarapan 2 Soundtrack
Taking to social media on July 22, Amaal Mallik thanked listeners for their response to the song but also made a serious claim. According to Bollywood Hungama, the composer wrote, “There is a huge paid PR being run by rival elements to damage the film’s prospects.” He urged these groups to “save your funds for your next films.”
Composer Urges Audiences to Give the Song Time
In his social media note, Amaal Mallik also addressed the audience directly. He wrote, “Thank you for such a brilliant response to a melody that's the closest to my heart. Every song needs time to breathe, be taken into the system and then reach and live in the heart of the audience.” The composer is asking listeners to form their opinion after giving the track some time, rather than being influenced by what he calls a targeted campaign.
“There is a huge paid PR being run by rival elements to damage the film's prospects.” — Amaal Mallik, as reported by Bollywood Hungama
Our Take: A Familiar Pattern in Bollywood
This is not the first time a Bollywood figure has accused rivals of using paid PR to damage a project. In our view, Amaal Mallik’s claim highlights a growing frustration among artists who feel that industry politics are overshadowing creative work. Whether the allegation is true or not, it points to a deeper issue — the lack of trust in how films and music are promoted and reviewed. For audiences, the best approach is to listen to the music and decide for themselves, without getting caught in industry battles.
