The promotions for the much-awaited film Batwara 1947 are about to get a major boost. The trailer of the film will be unveiled this week in a unique two-city launch event.
According to a source who spoke to Bollywood Hungama, the trailer will first be launched at Jaipur's iconic single-screen cinema, Raj Mandir, on Tuesday, July 28. The following day, July 29, a second event will take place in Mumbai.
Raj Mandir in Jaipur to Host First Trailer Launch
The choice of Raj Mandir is a deliberate one. The source told Bollywood Hungama, "On Tuesday, July 28, the trailer of Batwara 1947 will be unveiled in the iconic single-screen cinema, Raj Mandir in Jaipur, Rajasthan. Fans and local media will be invited to catch the trailer and also catch a glimpse of Sunny Deol and Rajkumar Santoshi."
The source added that Raj Mandir is a perfect venue for such events in Rajasthan. "Raj Mandir serves as the perfect venue for such events in Rajasthan. It has hosted several launches previously, so the management has experience handling fans and stars. Moreover, the single-screen format adds a nostalgic touch that fits the film's theme."
Mumbai Event Scheduled for July 29
After the Jaipur launch, the team will head to Mumbai for a second event on July 29. This two-city approach is designed to maximize reach and generate buzz ahead of the film's release, which is less than three weeks away.
The source confirmed that Sunny Deol and director Rajkumar Santoshi are expected to attend both events, giving fans in both cities a chance to see the stars up close.
Our Take: A Smart Promotional Move
Launching the trailer at a historic single-screen cinema like Raj Mandir is a clever strategy. It connects the film's theme — which deals with the partition of 1947 — with a venue that represents the golden era of Indian cinema. The two-city plan also ensures that both the heartland (Jaipur) and the film industry hub (Mumbai) get equal attention. In our view, this approach could build strong word-of-mouth before the film hits theatres.
