Instagram has expanded its TV app to Samsung TVs in the United States, allowing users to watch Reels and browse content on a larger screen. The move comes about half a year after the app first launched on Amazon Fire TV devices.
Instagram for TV Comes to Samsung Smart TVs
The Instagram TV app is now available on Samsung TVs in the US. Users can download the app from the Samsung Smart Hub and log into their accounts to access Reels, explore content, and interact with posts directly from their television screens.
According to Instagram’s official announcement, the app is designed to bring the mobile experience to the big screen, with a focus on vertical video content like Reels.
Expansion After Fire TV Launch
The Samsung TV rollout follows the initial launch of Instagram for TV on Amazon Fire TV devices. The app was first introduced for Fire TV users, and now Samsung TV owners in the US can also access the platform.
As noted by Reddit users discussing the launch, the app is currently limited to the US market. It is not yet clear when or if the app will expand to other countries or additional TV platforms.
What Users Can Do on Instagram for TV
The Instagram TV app allows users to:
- Watch Reels in full-screen vertical format on their TV
- Browse their feed and explore content
- Like, comment, and share posts using the TV remote or a connected device
- Search for profiles and hashtags
The app is optimized for TV screens, making it easier to view content from a distance compared to using a phone or tablet.
Our Take: A Smart Move for Instagram
In our view, bringing Instagram to Samsung TVs is a logical step for the platform. With Reels becoming a central part of Instagram’s identity, giving users a way to watch this content on a bigger screen makes sense. The timing — half a year after the Fire TV launch — suggests Instagram is testing the waters before a wider rollout.
However, the US-only limitation means many users will have to wait. If Instagram wants to compete with other video platforms on TV, it will need to expand globally and add more features, like live streaming or shopping integration. For now, Samsung TV owners in the US have a new way to enjoy Instagram content without reaching for their phones.
