Summary
UN/COMMON, a fast-growing digital marketing agency, has announced an opening for a Retention Marketing Specialist. This remote contract position focuses on managing email and SMS campaigns for some of the most popular emerging brands today. The agency expects to fill this role within the next few months to support its growing list of clients. This move highlights the increasing importance of keeping existing customers engaged in the competitive online shopping market.
Main Impact
The addition of a Retention Marketing Specialist will allow UN/COMMON to provide better support for high-profile brands like Rare Beauty and Liquid Death. By focusing on retention, the agency helps these brands stay connected with their customers through personalized messages and automated updates. This role is vital because it turns one-time buyers into long-term fans. For the agency, this hiring move shows they are preparing for a period of significant growth in their client base.
Key Details
What Happened
UN/COMMON is looking for a specialist to take over the daily tasks of email and text message marketing. The person in this role will be responsible for the entire process of creating marketing messages. This includes planning what the messages will say, working with designers to make them look good, and using technical tools to send them out at the right time. The agency wants someone who can handle multiple tasks at once while making sure every email is perfect before it reaches a customer.
Important Numbers and Facts
The role is a contract position that offers up to 40 hours of work per week. Candidates must have at least two years of experience in retention marketing, specifically working with email and loyalty programs. A major requirement is experience with Klaviyo, a popular tool used for sending marketing emails. The agency also requires all applications to be in English. The hiring process is structured into three main parts: a video screening, a task or discussion about the role, and a final talk with the company leadership.
Background and Context
UN/COMMON is not a typical marketing firm. They describe themselves as a "digital experience" agency. This means they do more than just run ads; they help brands tell stories that people actually care about. They have worked with famous names like Selena Gomez’s Rare Beauty and the skincare brand Dermalogica. Recently, Inc. Magazine named them one of the fastest-growing private companies in the United States. This growth is driven by the shift toward online shopping, where brands need to work harder to stand out and keep their customers coming back.
Retention marketing is a specific area of business that focuses on people who have already bought something. Instead of spending money to find new strangers to buy a product, companies use email and text messages to talk to their current customers. This is often more affordable and effective for growing a business over a long period of time.
Public or Industry Reaction
The marketing industry is currently seeing a high demand for specialists who understand tools like Shopify and Klaviyo. Experts note that as social media advertising becomes more expensive, brands are putting more money into direct communication like email. UN/COMMON’s decision to hire for this specific role reflects a wider trend in the business world. People in the industry view this as a sign that "direct-to-consumer" brands are focusing more on stability and customer loyalty than just quick sales.
What This Means Going Forward
In the coming months, the new specialist will help UN/COMMON manage a larger volume of work. The agency expects their customer base to grow significantly in the next two to four months. For job seekers, this shows that remote, specialized marketing roles remain in high demand. For the brands that work with UN/COMMON, it means they can expect more detailed and data-driven marketing campaigns. The agency will continue to focus on "mission-first" stories, aiming to make a positive impact on the lives of consumers while helping businesses grow.
Final Take
This hiring move by UN/COMMON is a clear indicator of the agency's success and its focus on the future of digital shopping. By bringing in a specialist to handle the technical and creative sides of customer retention, they are ensuring that their partner brands stay ahead of the competition. It is a practical step that balances creative storytelling with the technical needs of modern e-commerce.
Frequently Asked Questions
What is the main goal of a Retention Marketing Specialist?
The main goal is to keep current customers interested in a brand. They do this by creating and sending helpful emails and text messages that encourage people to shop again.
What tools does this role require?
The role requires experience with Klaviyo for sending emails and Shopify for managing online store data. Other tools like Yotpo and Loyalty Lion are also used for customer rewards and reviews.
Is this a full-time office job?
No, this is a remote contract position. The specialist can work from anywhere and can work up to 40 hours each week depending on the needs of the agency.
