Samsung Electronics is expanding employee access to ChatGPT Enterprise and Codex, giving staff wider use of AI tools for technical and non-technical work. The move comes three years after the company restricted employee use of generative AI tools over data-security concerns.
Samsung AI tools deployment covers Korea and global DX employees
According to OpenAI, the deployment covers all Samsung Electronics employees in Korea and all Device eXperience employees worldwide. The DX division includes smartphones, consumer electronics, and home appliances.
Samsung plans to use the tools in software development, marketing, product development, manufacturing, and other business functions. The tools will support tasks such as information search, document drafting, idea development, data interpretation, and code-related work.
Why Samsung reversed its AI restrictions
The rollout marks a significant shift from Samsung's earlier position. Three years ago, the company restricted employee use of generative AI tools over data-security concerns. Now, with enterprise-grade governance and security controls in place, Samsung is allowing broader access.
According to The Economic Times, the deployment is one of OpenAI's largest enterprise AI rollouts. The enterprise version of ChatGPT includes data privacy protections that prevent the model from training on company data.
What Samsung employees can now do with ChatGPT and Codex
Employees across different departments will use the tools for a wide range of tasks:
- Software development teams can use Codex for code generation and debugging
- Marketing teams can use ChatGPT for content creation and campaign ideas
- Product development teams can use the tools for research and prototyping
- Manufacturing teams can use AI for data analysis and process optimization
According to ChosunBiz, the deployment is part of Samsung's broader strategy to integrate AI into everyday business operations while maintaining enterprise-grade security.
Our Take: A smart move with proper safeguards
In our view, Samsung's decision to reopen AI access is the right call — but only because it is doing so with enterprise controls in place. The three-year ban was understandable given data security fears, but keeping employees away from AI tools entirely was not sustainable in a competitive market.
What matters here is that Samsung is not just flipping a switch. By using ChatGPT Enterprise and Codex, the company ensures that sensitive data stays within its control. Other companies that banned generative AI tools should take note: the answer is not to block AI, but to deploy it with proper governance.
To put it plainly, Samsung is showing that enterprise AI can be both powerful and safe. The real test will be whether employees actually adopt these tools and whether the company sees measurable productivity gains.
