Justin Bieber's song "Everything Hallelujah" saw a massive jump in global streams after his performance at the World Cup's first halftime show. According to data from Luminate, the industry analytics company, streams of the song more than doubled following the event.
Streaming Numbers Before and After the Halftime Show
Luminate examined streaming data for each song performed by the artists at the halftime show. They compared streams from two days before the final (Friday and Saturday) to streams on the day of the final and the day after (Sunday and Monday).
According to AP News, global streams of Justin Bieber's "Everything Hallelujah" rose 110%, from 592,000 streams to 1.25 million streams.
The World Cup's First Halftime Show
The performance was described as an 11-minute whirlwind show that brought together major artists. Madonna, Justin Bieber, BTS, and Shakira each performed abridged versions of their hits during the event, which took place just outside New York.
As reported by Hartford Courant, the halftime show was a first for the World Cup, and it resulted in notable streaming bumps for the performers.
Social Media Highlights the Spike
The streaming increase was also noted on social media. A post from Rolling Stone on Facebook highlighted that Justin Bieber's "Everything Hallelujah" saw a notable spike in Spotify streams following the star's performance at the 2026 World Cup halftime show, as seen in Rolling Stone's Facebook post.
Our Take: The Power of a Live Audience
This data shows just how powerful a live performance on a global stage can be for an artist. A single 11-minute show, shared with other major names, was enough to double the streams of Justin Bieber's song. For artists, moments like the World Cup halftime show are not just about the performance itself—they are a direct driver of music consumption. The 110% jump is a clear signal that when millions of people watch a song live, they immediately want to hear it again on streaming platforms.
